Consilium Explores the rebrand

Jun 21

The heads of motor and non-motor at the recently rechristened Consilium have spoken out about the recent rebrand, and how the new name will help the business.

The London wholesale broking business changed its name from Direct Insurance London Market to Consilium in May this year, in a move that also saw the business forge closer ties with the international (re)insurance broking business of Aventum, ConsiliumRe.

Speaking in the first episode of new video interview series Consilium Explores, Head of Non-Motor Matt Pini told host Matt Field that moving away from the ‘Direct’ name was the right decision for the business.

Speaking in the first episode of new video interview series Consilium Explores, Head of Non-Motor Matt Pini told host Matt Field that moving away from the ‘Direct’ name was the right decision for the business.

“Historically we started as a retail broker, which is direct business. As a wholesaler it didn’t quite fit. As a wholesaler we are anything but direct,” he said.

“Obviously being close to our international team we can use their muscle in the market and use their power as well, join forces and effectively be a better, bigger proposition for our agents.”

And he was also keen to highlight that for those retail brokers used to working with Direct Insurance London Market, it will be business as usual under the name of Consilium, with the exact same teams working to place their specialist risks into the Lloyd’s and London market.

Head of Motor Kevin Dawes agreed with this point.

“What we see with the rebrand is we are the same teams. It’s just a change of name. But it gives us a clearer definition within the market to be the leading independent wholesale broker of choice,” Kevin added.

And with this there will be a lot of opportunity for growth, according to Pini.

“There’s huge opportunity,” he said. “As a team we’re looking to expand, increase and improve our numbers. Not just bums on seats, but in terms of what we can do.

“Specialist areas, whether it’s Property, PI, Construction – we’re looking to branch out from what we were previously known for and literally have a wider, rounder package.”

Dawes said that this growth will be aided by the hardening market, when the London market is especially important to risk placement, and when the value to top London market brokers is most realised in finding the best placements.

“The motor fleet industry has seen a relatively good year in terms of claims, but naturally everyone will push rates forward, so what we want to find is strategic solutions,” he said.

“The London market will be the leading market in terms of fleet placement. We have one of the largest accesses to market, and we can find solutions from vanilla business through to distressed business.”

Listen to the full interview below, where you can hear Matt and Kevin’s full thoughts on the rebrand to Consilium, as well as the rebrand of the wider group to Aventum, and the future distribution strategy of Consilium.